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FERRANDI PARIS - OPEN DAYS

FERRANDI PARIS - OPEN DAYS

1

The challenge

Fully digitize the school's Open Day, which welcomed more than 6,000 people in person.

Offer content in FR and UK to a French and international audience.

Set up orientation appointments with the teaching team, partners, students

2

our support

Establishment of an event platform

Definitions of persona audience and personalization of the experience according to the profile (students, parents, adults, internationals)

Registration for 1: 1 meetings with teachers, trainers, etc.

Live broadcast of presentation sessions in virtual control.

Chatbot and interactivity

Management and automation of email and SMS communication campaigns.

Save the Date teaser ahead of the event, best-of video

3

the results

More than 4,200 unique visitors on D-Day

Over 1,100 individual appointments generated

Over 850 conversations initiated on the Chatbot