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FERRANDI Paris - Open House Day

FERRANDI Paris - Open House Day

1

the challenge

Fully digitise the school's Open House Day, which was attended by over 6,000 people in person.

Offer content in FR and UK to a French and international audience.

Setting up orientation meetings with the teaching staff, partners and pupils

2

our support

Setting up an event platform

Defining the audience persona and customising the experience according to the profile (students, parents, adults, internationals)

Registration for 1:1 appointments with teachers, trainers, etc.

Live broadcast of presentation sessions in virtual control room.

Chatbot and interactivity

Management and automation of email and SMS communication campaigns.

Save the Date teaser before the event, best-of video

3

the results

Over 4,200 unique visitors on the day

More than 1,100 individual meetings generated

More than 850 conversations initiated on the Chatbot